Tips for Content Optimization

  • Every page of your website gets its own keyword optimized title. Don’t worry about your business name in the title unless you’re already a household name like Hershey’s. You can optimize for local search in each title by including your location. Internet Marketing Team offers SEO website optimization, so you can focus on producing great content, and SEO experts will do the rest for you. For example, a coffee shop’s menu page title tag might read, “Coffee Menu Stockton, CA” or “Coffee Menu Lodi, CA.” Google puts increasing focus on local search results first, so a title like “Plumbing Services” won’t rank as high as “Plumbing Services Dallas, TX” would.

  • Update frequently. Your quality content keeps visitors coming back and improves your search engine rank by contributing to relevancy in the ranking algorithms.
  • Fresh content doesn’t mean constantly adding pages to your website. Start a blog. Integrate it into your existing site. Update it frequently with quality content.
  • Avoid link phrases like “Click here.” Use your keywords as links. Name the product in the link.
  • Use descriptive words and phrases around your keyword links. Make it flow naturally.

  • Use keyword analysis programs judiciously. Just because competitor sites all use the word “through” or “become” in their pages does not make it a keyword although an analysis program will show it as a most often used word. That does not make it a keyword.
  • Choose ten or fewer keywords to use per page. This includes blog articles. A keyword is a word users would type into a search box to find your or a competitor’s site. If you are a credit company, “credit” and “credit score” are keywords, but “become” is not – no matter how many apps show it occurring frequently on a competitor’s page.
  • Add appropriate keywords to image ALT tags and your domain name.
  • Link consistently to your home page throughout your website. Direct users consistently to your domain name without appending index.html or home.php or default.php, etc.
  • Design for links. Ditch Flash, AJAX, and frames because none of them let you link to a single page. Web design provides plenty of snazzy options new for making a site attractive and easy to navigate without Flash, frames or AJAX.

  • Build an easy to use website. The quicker it loads and the easier it is to navigate, the more popular you’ll become.
  • Help Google help you by submitting your sitemap to Google Webmaster Tools. Google will spider the submitted site.
  • Write content naturally. Search engines recognize keyword stuffing and count it against you. Don’t fear pronouns. They are your friends.
  • Avoid using a splash page as your home page. The popular sales pitch technique doesn’t perform well as an entry point in regard to SEO.
  • Avoid resorting to paid links or buying followers, on your website or other social media. Go organic. You’ll receive long-term, quality interactions. Real followers generate word-of-mouth actions for you.