The Internet mirrors real life. It’s all about location, location, location. A new trend began taking hold during 2016 called local SEO. Marketers picked up on the usefulness of Google’s location-based searches and the growing plethora of apps offering to help users find local merchants. Now, the most important keyword you’ll include in your SEO campaign is the name of the city and state in which you’re located. Let’s say you’re a commercial plumber in Scranton, PA. Your top keywords should include commercial, plumbing, plumber, Scranton, Pennsylvania.
If you don’t already have a Google My Business page, create one. These free, one-page Websites provide an online advertisement for your brand that automatically comes up in Google searches made by users in your area. To get the best results from it, make sure that the address you list on your Google My Business page exactly matches what you provide on your Website and your Facebook page. The exact address match bumps up your search result rank.
Google My Business links your My Business page with Google Search and Google Maps. You only need to provide the most basic information to create one:
- business name
- business address
- business hours,
- phone number,
- directions